Brand Manager

WELCOME TO THE WORLD OF OPPORTUNITY!

Wizz Air is a leading European low-cost airline. Our mission is to provide affordable and reliable air travel to everyone, everywhere, while minimizing our environmental impact. We are proud to foster a diverse and inclusive team of over 8,000 employees from more than 100 nationalities, who share our values of inclusivity, positivity, dedication, integrity, and sustainability.

As a rapidly expanding airline, we offer exciting career opportunities across a range of functions, from flight operations to engineering, customer experience, finance, and more. We provide extensive training and development opportunities to help our employees grow and succeed in their roles. Joining Wizz Air means joining a team that is passionate about aviation, dedicated to excellence, and committed to making air travel accessible and sustainable for all. If you are looking for a challenging and rewarding career in the aviation industry, we welcome you to explore our job opportunities and become a part of our success story.

Brand Manager 

Based in BUD - Office 

Purpose of the position:

The Brand Manager leads the development and execution of Wizz Air's brand strategy across 50+ countries, ensuring alignment with the company's vision and mission. This role ensures consistent and effective communication at all customer touchpoints, enhancing the customer experience. The manager translates customer insights into actionable materials and oversees all brand-related communications. Additionally, manage creative agency relationships to ensure the right expertise and evaluate agency deliverables. The ultimate goal is to differentiate the Wizz Air brand and add value to its marketing and sales efforts. 

The Brand Manager reports to the Senior Marketing Manager within the Commercial Organization. The role is based in Budapest, Hungary, at Wizz Air’s new HQ.

What we offer:

• Base salary and employee bonus scheme
• Unlimited number of significantly discounted and confirmed seating tickets, giving access to a continuously growing network of destinations
• Relocation package (if applicable) – expense budget, Temporary accommodation, Administration support
• Life insurance
• AYCM sport pass contracting possibility
• Instant impact, from any level of the organisation, exposure to C-suite management
• Fast career progression, internal mobility and talent management supported by training opportunities (Wizz Academy and bespoke trainings)
• True international and multi-cultural work environment, passionate, driven and diverse teams

Responsibilities:

BRAND MANAGEMENT: 

• Strategize and Guide: Define and implement Wizz Air’s brand strategy in alignment with company vision and mission, ensuring brand guidelines are applied across the organization, marketing materials, sales channels, and the entire customer journey. 

• Lead Brand Initiatives: Supervise brand delivery across all customer touchpoints, from booking to post-flight services. 

• Create Insight-Based Communications: Develop customer communication strategies based on insights, working with cross-functional teams and agency resources. 

CUSTOMER COMMUNICATION: 

• Support Marketing Managers: Unify business and customer needs by developing master communication materials for market-specific adaptations. 

• Ensure Consistency at Airports: Develop master materials for airport communication to maintain a consistent brand appearance. 

• Translate Insights to Communication: Convert customer insights and business initiatives into effective communication materials throughout the customer journey. 

• Guide Brand Communications: Provide guidance and supervision for all brand communication materials across the organization. 

CREATIVE AGENCY LEADERSHIP: 

• Ensure Creative Expertise: Maintain the right level of creative agency experience for the marketing organization. 

• Build Strong Partnerships: Act as the main contact for agencies, fostering strong partnerships. 

• Negotiate and Evaluate: Initiate negotiations for new agency partners as needed and evaluate the deliverables of existing agencies.  

Requirements:

• Completed university or college degree. 

• Strong understanding of how to develop brand-based consumer experiences within a service-oriented industry. 

• Highly digital understanding and the ability to translate digital concepts to consumer experiences. 

• Minimum 7 years of professional working experience with a blue-chip, highly customer focused company in other fast-growing sectors and/or at creative agencies 

• Minimum 5 years of fully fledged marketing experience in Marketing roles, with special attention to strategy, brand management and communication 

• Experience in leading cross functional teams. 

• Experience in multi-country operations. 

• Willingness to travel across and beyond Europe. 

• Ability to work well under pressure ensuring tasks are prioritized and goals are met. 

• Has stamina, good presentation and communication skills 

• Strong analytical and problem-solving skills 

• Result-oriented, persistent, dependable, and consistent 

• Proactive, willing to take initiative and shoulder responsibility 

• Shows innovation, creativity and good lateral thinking 

• Inspires confidence and motivates others through example. 

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When applying, please only provide valid information regarding your educational background and certificates, as the original documents will be requested during the hiring process.

We look forward to meeting you and learning more about your skills and experience. Join the Wizz Air team and discover the world of opportunities.