Head of Brand and Marketing

Purpose of the role

The Head of Brand & Marketing is responsible for leading Wizz Air’s brand strategy, marketing execution, and customer communications across all markets. The role ensures consistency, differentiation, and impact of the Wizz Air brand, while driving marketing effectiveness, customer engagement, and commercial support across all channels. This position oversees the development and implementation of integrated marketing strategies, management of media and creative partners, and delivery of high-quality communication across the entire customer journey. 

Responsibilities

Brand Strategy & Management 

• Define and evolve Wizz Air’s brand strategy aligned with the company’s vision, mission, and commercial priorities. 
• Develop, maintain, and safeguard brand guidelines across the organization, ensuring consistent application throughout the full customer journey and all communication channels. 
• Lead brand delivery across touchpoints including booking, airport environments, onboard services, digital assets, and post-flight communication. 
• Ensure customer-facing communication reflects Wizz Air’s personality, value proposition, and service principles. 
• Embed customer insights and research into brand strategy and communication planning. 

Marketing Strategy & Execution 

• Develop annual marketing strategies, calendars, and budgets for existing and new markets. 
• Oversee the planning and execution of integrated marketing campaigns to support demand generation, brand awareness, and commercial performance. 
• Manage media, creative, and production agencies across the Wizz Air network, ensuring high-quality output and cost efficiency. 
• Optimize local market campaigns and messaging to reflect cultural, competitive, and customer-specific needs. 
• Engage external partners—airports, tourism boards, and other stakeholders—to secure and effectively deploy joint marketing funds. 
• Ensure all marketing activities are data-driven, measurable, and aligned with commercial performance indicators. 

Customer Insights & Communication Quality 

• Ensure relevant customer insights, research, and data are collected and used to improve marketing relevance and effectiveness. 
• Oversee development of clear, engaging, and consistent content across digital and offline channels. 
• Enhance overall customer experience by ensuring communication is intuitive, timely, and aligned with the end-to-end customer journey. 

Team Leadership & Cross-Functional Collaboration 

• Lead, develop, and inspire the brand & marketing team to deliver efficient, creative, and high-performing execution. 
• Allocate responsibilities to ensure effective regional and local execution. 
• Collaborate closely with the broader Commercial team, Digital, and Operations teams to ensure integrated planning and delivery. 
• Control and optimize costs related to brand, media, advertising, research, and creative production. 
• Build a high-performing marketing organization capable of supporting Wizz Air’s growth and commercial objectives. 

Experience

• Minimum 10 years of experience in marketing and communications, ideally in customer-focused, high-volume, or regulated industries such as aviation, travel, retail, e-commerce, or FMCG. 
• At least 3 years of senior-level experience in marketing strategy, brand leadership, and communication management. 
• Proven experience managing complex campaigns, cross-functional projects, and multi-country operations. 
• Demonstrated track record of leading international teams and managing external agencies. 

Hard skills

• Strong digital marketing capabilities and understanding of multi-channel communication. 
• Proficiency in leveraging customer insights, research, and performance data for strategic decision-making. 
• Experience developing creative platforms and communication frameworks for large-scale brands. 
• Strong understanding of brand building, customer communication, and campaign performance. 

Education

Completed university or college degree

Language

Fluency in English (spoken and written)

Skills and competencies

• Strong analytical, strategic thinking, and problem-solving abilities. 
• Ability to prioritize and deliver under pressure in a fast-paced environment. 
• Creative, innovative, and able to challenge conventional thinking. 
• Excellent communication and presentation skills, including the ability to engage senior stakeholders. 
• Dependable, results-oriented, and capable of driving high-quality execution. 
• Inspirational leadership style with the ability to motivate and empower teams.