Head of Product and Ancillaries

Purpose of the role

The Head of Ancillary Product is responsible for defining and leading the strategic direction, development, and performance of Wizz Air’s ancillary product portfolio. The role focuses on end-to-end product lifecycle management—from ideation to implementation—ensuring that ancillary products deliver customer value, operational efficiency, and revenue contribution. 

This position leads cross-functional collaboration to improve product adoption, drive digital experience improvements, integrate new partnerships, and continuously enhance the ancillary offering in line with industry trends and customer expectations. 

Responsibilities

Ancillary Product Strategy & Portfolio Ownership 

• Define, align, and implement the ancillary product strategy in line with the company’s commercial objectives. 
• Own and develop the full ancillary product portfolio. 
• Influence cross-functional stakeholders to support product development, operational integration, and portfolio growth. 

Product Development & Innovation 

• Develop new ancillary products from concept to implementation, ensuring customer value, operational feasibility, and commercial impact. 
• Identify emerging industry trends, customer needs, and technological innovations, evaluating their potential integration into the Wizz Air portfolio. 
• Lead product testing, piloting, and rollout activities in collaboration with Digital, Operations, and Commercial teams. 

Partnership Management 

• Lead the identification, assessment, and onboarding of new ancillary partners. 
• Manage partnership activities including tendering, commercial negotiation, contract signature, and performance monitoring. 
• Ensure partner products meet Wizz Air’s quality, safety, regulatory, and operational standards. 

Performance Management 

• Monitor daily, weekly, and monthly performance of each ancillary product against budget and targets. 
• Conduct regular benchmarking of competitor ancillary offerings, service levels, and product innovation (excluding pricing ownership). 
• Identify and execute improvement actions to enhance financial and operational performance. 

Team Leadership 

• Build and lead a high-performing ancillary product team capable of delivering world-class product development and execution. 
• Set clear objectives, provide coaching, support team development, and promote a culture of innovation and accountability. 

Experience

• Minimum 10 years of experience in product management, business development, partnerships, or commercial roles, ideally within aviation. 
• Demonstrated experience in developing and managing a diverse product portfolio. 
• Proven track record in leading complex cross-functional projects and driving organization-wide alignment. 
• Experience managing international teams or multi-country operations is an advantage. 

Hard skills

• Strong commercial and analytical mindset. 
• Solid understanding of digital channels and customer experience optimization. 
• Ability to leverage data and insights for product development and decision-making. 
• Experience with third-party partnership management and contract processes. 

Education

Completed university or college degree. 

Language

Fluency in English (spoken and written). 

Skills and competencies

• Strong analytical and problem-solving abilities. 
• Ability to prioritize tasks under pressure while achieving results. 
• Innovative, creative, and lateral thinker. 
• Effective communication and presentation skills, capable of engaging high-level audiences. 
• Result-oriented, dependable, and consistent performer. 
• Ability to inspire confidence and motivate teams through leadership.