Social Media Manager

Purpose of the role

The Social Media Manager is a key member of the Marketing team, responsible for delivering best-in-class communications across Wizz Air’s social media platforms. This role plays a vital part in driving customer engagement, brand growth, and sentiment through strategic content development, platform management, and performance analysis. 

Working in close collaboration with creative and media agencies, as well as internal stakeholders across marketing, commercial, and customer service teams, the Social Media Manager ensures social media efforts are aligned with business priorities and consistently reflect the brand voice. The role also contributes to paid social and traffic-driving initiatives, supports PR and marketing campaigns, and leads timely, effective crisis communication across social channels. 

Responsibilities

• Develop and execute Wizz Air's social media strategy, plans, and activations in collaboration with our social media agency. 
• Manage the day-to-day operations of all social media channels, including LinkedIn, Facebook, TikTok, and Instagram, tailoring content to suit each platform. 
• Drive brand growth through effective use of social media. 
• Monitor, track, analyze, and report on social media performance metrics. 
• Enhance engagement and sentiment across all social media platforms. 
• Maintain strong working relationships with media and creative agencies, as well as business partners. 
• Collaborate closely with internal marketing and commercial teams to understand market dynamics and swiftly implement action plans in response. 
• Cooperate with cross-functional teams across all departments to ensure social media content reflects business priorities and initiatives. 
• Work in close partnership with the Customer Service team to enhance the passenger experience through social media interactions. 
• Support wider marketing and PR initiatives via social media channels. 
• Contribute to content creation, ensuring alignment with brand voice and objectives. 
• Manage crisis communication efforts on social media, ensuring timely and appropriate responses. 

Experience

3-5+ years overall working experience, with 2+ years of experience in digital marketing and/or social media. 

Hard skills

• Solid understanding of a range of social media platforms, particularly in relation to advertising, branding, and customer engagement. 
• Strong analytical skills and ability to transfer data knowledge into actions. 

Education

Bachelor’s or Master’s degree 

Language

Fluent in English (both written and spoken) 

Skills and competencies

• Creative and confident with strong interpersonal skills and attention to detail. 
• Ability to work well under pressure, ensuring tasks are prioritized and goals are met. 
• Strong presentation and communication skills. 
• Result-oriented, persistent, dependable, and consistent. 
• Innovative, creative, and able to think laterally. 
• Self-motivated, proactive, willing to take initiative and shoulder responsibility. 
• Willingness to travel.