Marketing Manager

Wizz Air is a leading European low-cost airline. Our mission is to provide affordable and reliable air travel to everyone, everywhere, while minimizing our environmental impact. We are proud to foster a diverse and inclusive team of over 10,000 employees from more than 100 nationalities, who share our values of inclusivity, positivity, dedication, integrity, and sustainability.

As a rapidly expanding airline, we offer exciting career opportunities across a range of functions, from flight operations to engineering, customer experience, finance, and more. We provide extensive training and development opportunities to help our employees grow and succeed in their roles. Joining Wizz Air means joining a team that is passionate about aviation, dedicated to excellence, and committed to making air travel accessible and sustainable for all. If you are looking for a challenging and rewarding career in the aviation industry, we welcome you to explore our job opportunities and become a part of our success story.

Marketing Manager 

Based in Budapest 

PURPOSE OF THE ROLE

The position is primarily responsible for Wizz Air’s marketing and advertising activities across the Wizz Air network, driving potential customers to the digital sales and engagement channels. Scope of the role includes business analysis and planning, proposing and executing marketing support plans both offline and digitally via paid & non-paid media. Responsibilities include initiative development, creative development, alliance marketing, and social media or other online initiatives. The marketing manager has full control of budgeting through to execution in their scope of responsibilities.

RESPONSIBILITIES (MAIN ACTIVITIES, TASKS). THE FOLLOWING, BUT NOT LIMITED

Marketing Strategy and Execution
•    Proposing and managing the annual Marketing Plan.
•    Working with the company’s other commercial departments to diagnose development areas, identify opportunities, and support them with marketing initiatives & activities to drive potential customers to digital sales & engagement channels.
•    Actively working on promotions and marketing campaigns, including definition of key communication messages, creative design, ensuring brand consistency, and managing media agencies.
Project Leadership
•    Leading various marketing projects to be implemented across all regions, including airport signage and ancillary services branding, using a wide variety of digital and offline marketing tools.
•    Leading projects related to customer acquisition/engagement and developing Wizz Air’s digital marketing and social media strategy.
Marketing Tools and Channel Management
•    Identifying, implementing, and managing the most effective marketing tools and channels to create awareness of agreed key communication messages.
•    Working closely with the PR function and agencies to ensure adequate and timely management of external category-related news (including business disruption-related news and events) to protect and enhance the airline’s reputation.
•    Launching scalable marketing automation, especially in digital marketing, to serve the increasing demand of the growing network.

Business Development
•    Identifying potential business partners and external business opportunities and turning these opportunities into tangible revenue gains.
Monitoring and Relationship Management
•    Monitoring all relevant digital and offline marketing and brand KPIs connected to areas of responsibilities.
•    Maintaining efficient working relationships with media & creative agencies and business partners.
General
•    Influencing the broader Wizz Air organization to develop customer acquisition/engagement programs and strategies.
•    Allocating resources effectively to ensure the best ROI.
•    Cooperating daily with the rest of the marketing and commercial teams to understand market strengths and weaknesses and quickly develop action plans to address them.
•    Controlling all costs associated with activities and managing the marketing budget efficiently and accurately.

CANDIDATE PROFILE

EXPERIENCE

•    3-5+ years of overall with 2+ years of experience in the field of digital marketing and/or brand management.
•    Knowledge of the Spanish and/or Italian market and consumer landscape is a strong advantage

TECHNICAL SKILLS, KNOWLEDGE

•    Experience in strategic planning (market analysis, marketing strategy definition, campaign planning and budgeting, etc.), managing complex projects in multi-country operations.
•    Mastery in consumer and market understanding and digital marketing, either on the agency or client side.
•    Digital native with a solid understanding of digital media.
•    Strong analytical skills and the ability to translate data knowledge into actions.
•    Proficient in MS Excel/PowerPoint.

EDUCATION

•    Bachelor’s or Master’s degree  

LANGUAGES

•    Fluent in English (both written and spoken).
•    Ideally Spanish or Italian language (both written and spoken)  

SKILLS/COMPETENCIES

•    Creative, confident, with strong interpersonal skills and attention to detail.
•    Ability to work well under pressure, ensuring tasks are prioritized and goals are met.
•    Shows resilience and passion for working in the dynamically growing airline industry.
•    Strong presentation and communication skills.
•    Result-oriented, persistent, dependable, and consistent.
•    Innovative, creative, with good lateral thinking.
•    Self-motivated and proactive, willing to take initiative and responsibility.
•    Ready to travel.

When applying, please only provide valid information regarding your educational background and certificates, as the original documents will be requested during the hiring process.

We look forward to meeting you and learning more about your skills and experience. Join the Wizz Air team and discover the world of opportunities.